A Time Line Introduction of Trent Simpson’s Cachaça Expertise:

A Time Line Introduction of Trent Simpson’s Cachaça Expertise:

• Summer 2001-At age 18, traveled solo on three month backpacking trip to Brasil, searching for secret beaches.

o Discovered not only beautiful beaches, but also a delicious drink called Caipirinha, and witnessed the magic and culture behind Cachaça.
o Developed passion for Brasilian culture, language and philosophy of life.
o Talked with all Brasilians about how much I enjoyed both Cachaça and Caipirinhas and how I planned on bringing them to the United States.

• Fall 2004-Spring 2005- Studied abroad one full year in Bahia, Brasil living with Brasilian host family, traveling and attending regular courses at Federal University of Bahia. Became fluent in Portuguese.
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• 2006- Co-Founded Alegria Spirits, a marketing and consulting firm based in the United States to market and teach about Latin American products such as wine (Malbec), spirits (Cachaça and Pisco) and energy products (Maté Guarana, Açai).

• Seeing the launch of premium Cachaças in Brasil showed promise that it could be mainstream spirit in US with innovative marketing thus launch of Leblon, Cabana and Sagatiba.

• June 2006- January2007- Graduated college and traveled to various regions of Brasil, including Minas Gerais, learning about Cachaça production.

• February 2007-Moved to San Francisco to work hand in hand with brother, DJ Trevor Simpson and Alegria Spirits, to bring Cahcaça and Caipirinhas in San Francisco Nightlife.

• April 2007-Created and Developed Nightlife Ambassador position with Leblon Cachaça.

o Managed over 25 on-premise accounts.
o Completed over 50 demos, sold over 30 display racks and worked directly with distributor (Southern Wine and Spirits) on over 50 off-premise accounts.
o Sold in over 300 9L cases in Northern CA nighlife markets and helped achieve lofty OND goals by working with Regional Manager and VP of Sales.
o Created parties specifically to market and sell promote Cachaça and Caipirinhas such as: Brazilian Electro Funk, Batida Perfeita and Baile Fidget.

• November 2007- Mastered Caipirinha Mixology with position at SF Caipirinha hotspot, Bossa Nova restaurant and bar.

• January 2008 – Founded World Town Presents, event production company to throw eclectic, innovative, international and creative parties in SF and world.

• September 2008 -Won Caipirinha Mixology Event sponsored by Cabana Cachaça and www.Nirvino.com in SF with drink Beija Flor.