A Time Line Introduction of Trent Simpson’s Cachaça Expertise:
• Summer 2001-At age 18, traveled solo on three month backpacking trip to Brasil, searching for secret beaches.
o Discovered not only beautiful beaches, but also a delicious drink called Caipirinha, and witnessed the magic and culture behind Cachaça.
o Developed passion for Brasilian culture, language and philosophy of life.
o Talked with all Brasilians about how much I enjoyed both Cachaça and Caipirinhas and how I planned on bringing them to the United States.
• Fall 2004-Spring 2005- Studied abroad one full year in Bahia, Brasil living with Brasilian host family, traveling and attending regular courses at Federal University of Bahia. Became fluent in Portuguese.
•
• 2006- Co-Founded Alegria Spirits, a marketing and consulting firm based in the United States to market and teach about Latin American products such as wine (Malbec), spirits (Cachaça and Pisco) and energy products (Maté Guarana, Açai).
• Seeing the launch of premium Cachaças in Brasil showed promise that it could be mainstream spirit in US with innovative marketing thus launch of Leblon, Cabana and Sagatiba.
• June 2006- January2007- Graduated college and traveled to various regions of Brasil, including Minas Gerais, learning about Cachaça production.
• February 2007-Moved to San Francisco to work hand in hand with brother, DJ Trevor Simpson and Alegria Spirits, to bring Cahcaça and Caipirinhas in San Francisco Nightlife.
• April 2007-Created and Developed Nightlife Ambassador position with Leblon Cachaça.
o Managed over 25 on-premise accounts.
o Completed over 50 demos, sold over 30 display racks and worked directly with distributor (Southern Wine and Spirits) on over 50 off-premise accounts.
o Sold in over 300 9L cases in Northern CA nighlife markets and helped achieve lofty OND goals by working with Regional Manager and VP of Sales.
o Created parties specifically to market and sell promote Cachaça and Caipirinhas such as: Brazilian Electro Funk, Batida Perfeita and Baile Fidget.
• November 2007- Mastered Caipirinha Mixology with position at SF Caipirinha hotspot, Bossa Nova restaurant and bar.
• January 2008 – Founded World Town Presents, event production company to throw eclectic, innovative, international and creative parties in SF and world.
• September 2008 -Won Caipirinha Mixology Event sponsored by Cabana Cachaça and www.Nirvino.com in SF with drink Beija Flor.
Showing posts with label Leblon. Show all posts
Showing posts with label Leblon. Show all posts
Sunday, October 19, 2008
Tuesday, October 16, 2007
Bacardi Invests in Leblon Cachaça
Bacardi Invests in Leblon Cachaça
October 16, 2007, New York, NY – Leblon, a luxury spirit from Brazil and the most award-winning cachaça on the market, announced today that Bacardi has become an investor in the Company.
Leblon is an ultra-premium cachaça, the national spirit of Brazil and the key ingredient in the Caipirinha cocktail—a refreshing mixture of fresh lime, sugar, and Leblon. The recipient of many awards, including the ‘Top Cachaça’ Double Gold Medal at the 2007 San Francisco World Spirits Competition and the Gold Medal for taste in the prestigious Beverage Testing Institute’s (BTI) International Review of Spirits, Leblon is the first ultra-premium cachaça to be available in all fifty states, including top restaurants and bars in New York, Miami, and Los Angeles, and internationally in London and Paris.
“Cachaça is the third most consumed spirit in the world, and the Caipirinha has now become a standard cocktail in the United States and around the world,” said Steve Luttmann, president and ceo of Leblon. “With Bacardi’s involvement as a strategic partner and investor in our Company, Leblon Cachaça will be able to lead the Caipirinha trend in the United States and around the world.”
“Bacardi’s investment in Leblon shows our group’s desire to develop and grow new opportunities in the premium and super premium spirits segments,” said John Esposito, president and ceo of Bacardi U.S.A. “With Leblon, Bacardi has found a brand that reflects the quality and luxury that our group is known for and we look forward to a successful relationship as the brand continues to grow.”
Leblon stands out amongst other cachaças in the market because of its unique distillation and finishing process -- the spirit is made from fresh pressed Brazilian sugar cane that is then rested in cognac casks to create superior complexity and taste. Leblon was created by Brazilian entrepreneur Roberto Stoll Nogueira and launched in the U.S. and Europe by Steve Luttmann and Gerard Schweitzer.
About Leblon
Leblon is an ultra-premium cachaça (pronounced ka-SHAH-sa) produced in Minas Gerias, Brazil. The rum-like spirit, the most award-winning cachaça on the market, is made from fresh pressed Brazilian sugar cane that is then rested in cognac casks and blended to create superior complexity and taste. Cachaça is the main ingredient in the Caipirinha (pronounced kai-pur-EEN-ya), the national cocktail of Brazil. Leblon is available at fine retailers, restaurants, bars and clubs throughout the United States, as well as the United Kingdom, France, Thailand, and Ireland. For more information, visit www.liveloveleblon.com.
About Bacardi
Bacardi Limited is the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 200 brands and labels, including: BACARDI rum, the world’s number-one selling rum; GREY GOOSE vodka, the world-leader in ultra premium vodka; DEWAR’S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the fastest-growing gin in the spirits industry; CAZADORES blue agave tequila, one of the top-selling 100 percent blue agave tequilas worldwide; MARTINI vermouth, the world-leader in vermouth; and other leading brands. For more information, visit www.BacardiLimited.com
Leblon Contacts:
Gina Sisco, Alissa Pinck
JS2 Communications
212.905.6263, 212.905.6261
gsisco@js2comm.com, apinck@js2comm.com
Bacardi Contact(s):
Patricia Neal
Bacardi
305.446.9050
Amy Federman
Burson-Marsteller
305.347.4343
amy.federman@bm.com
October 16, 2007, New York, NY – Leblon, a luxury spirit from Brazil and the most award-winning cachaça on the market, announced today that Bacardi has become an investor in the Company.
Leblon is an ultra-premium cachaça, the national spirit of Brazil and the key ingredient in the Caipirinha cocktail—a refreshing mixture of fresh lime, sugar, and Leblon. The recipient of many awards, including the ‘Top Cachaça’ Double Gold Medal at the 2007 San Francisco World Spirits Competition and the Gold Medal for taste in the prestigious Beverage Testing Institute’s (BTI) International Review of Spirits, Leblon is the first ultra-premium cachaça to be available in all fifty states, including top restaurants and bars in New York, Miami, and Los Angeles, and internationally in London and Paris.
“Cachaça is the third most consumed spirit in the world, and the Caipirinha has now become a standard cocktail in the United States and around the world,” said Steve Luttmann, president and ceo of Leblon. “With Bacardi’s involvement as a strategic partner and investor in our Company, Leblon Cachaça will be able to lead the Caipirinha trend in the United States and around the world.”
“Bacardi’s investment in Leblon shows our group’s desire to develop and grow new opportunities in the premium and super premium spirits segments,” said John Esposito, president and ceo of Bacardi U.S.A. “With Leblon, Bacardi has found a brand that reflects the quality and luxury that our group is known for and we look forward to a successful relationship as the brand continues to grow.”
Leblon stands out amongst other cachaças in the market because of its unique distillation and finishing process -- the spirit is made from fresh pressed Brazilian sugar cane that is then rested in cognac casks to create superior complexity and taste. Leblon was created by Brazilian entrepreneur Roberto Stoll Nogueira and launched in the U.S. and Europe by Steve Luttmann and Gerard Schweitzer.
About Leblon
Leblon is an ultra-premium cachaça (pronounced ka-SHAH-sa) produced in Minas Gerias, Brazil. The rum-like spirit, the most award-winning cachaça on the market, is made from fresh pressed Brazilian sugar cane that is then rested in cognac casks and blended to create superior complexity and taste. Cachaça is the main ingredient in the Caipirinha (pronounced kai-pur-EEN-ya), the national cocktail of Brazil. Leblon is available at fine retailers, restaurants, bars and clubs throughout the United States, as well as the United Kingdom, France, Thailand, and Ireland. For more information, visit www.liveloveleblon.com.
About Bacardi
Bacardi Limited is the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 200 brands and labels, including: BACARDI rum, the world’s number-one selling rum; GREY GOOSE vodka, the world-leader in ultra premium vodka; DEWAR’S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the fastest-growing gin in the spirits industry; CAZADORES blue agave tequila, one of the top-selling 100 percent blue agave tequilas worldwide; MARTINI vermouth, the world-leader in vermouth; and other leading brands. For more information, visit www.BacardiLimited.com
Leblon Contacts:
Gina Sisco, Alissa Pinck
JS2 Communications
212.905.6263, 212.905.6261
gsisco@js2comm.com, apinck@js2comm.com
Bacardi Contact(s):
Patricia Neal
Bacardi
305.446.9050
Amy Federman
Burson-Marsteller
305.347.4343
amy.federman@bm.com
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